The importance of leaving a business legacy
October 16, 2024 — The Executive Committee (TEC Canada)
Our founder was asked to write a byline article on how entrepreneurs and family businesses can leave a legacy for TEC Canada’s 25,000 members and alumni. Here’s the introduction to the article:
“The best leaders use storytelling to articulate a compelling vision for their company’s future. It’s a great way to galvanize teams, communicate the leader’s passion for the organization and its people, and inspire commitment toward common goals. Capturing the story of your business’s growth and history is part of that.
However, many leaders don’t prioritize documenting their business legacy. And when they do, it’s considered a book-writing project: a huge task that can take months, even years, to complete. Those who do undertake such a project will eventually wind up with a beautiful coffee table book… that often never gets read.
But things are changing. Today, people are engaging with digital media much more than they are with books or the written word. They want short video clips they can watch on their phones or audio clips they can listen to on the go. This is how savvy business leaders are now sharing their stories. At CONTEXT Studios, this approach is proving extremely powerful.”
